As Sports Illustrated explained in a recent story, Kevin Kelley, coach of the Pulaski Academy football team in Little Rock, Ark., has called for only a single punt in the past two years. Like a seasoned gambler, Kelley has figured out that punting on fourth and long near your own end zone decreases the odds of the other team's scoring by only a relatively slim amount. So going for it will pay off in the long run: Pulaski won a state championship last year and is in the hunt this year too.